Private Browsing 2.0

Private Browsing 2.0

When we invented Private Browsing back in 2005, our aim was to provide users with an easy way to keep their browsing private from anyone who shared the same device.

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Allowing Web Share on Third-Party Sites

Allowing Web Share on Third-Party Sites

As of Safari Technology Preview 160, it is no longer possible to use the W3C’s Web Share API with third-party sites within an iframe without including an allow attribute.

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Private Click Measurement:
Conversion Fraud Prevention and Replacement For Tracking Pixels

Private Click Measurement:
Conversion Fraud Prevention and Replacement For Tracking Pixels

Welcome to the fourth feature update on Private Click Measurement, our proposed web standard for measuring advertising in a privacy-preserving way.

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PCM for In-App Direct Response Advertising

PCM for In-App Direct Response Advertising

Private Click Measurement (PCM) can now be used for in-app direct response advertising using SFSafariViewController.

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PCM:
Click Fraud Prevention and Attribution Sent to Advertiser

PCM:
Click Fraud Prevention and Attribution Sent to Advertiser

Earlier this year, Safari was the first browser to ship a proposed web standard for measuring advertising in a privacy-preserving way – Private Click Measurement, or PCM.

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Updates to the Storage Access API

Updates to the Storage Access API

The Storage Access API allows third-party web content to ask for permission to get access to its unpartitioned storage, typically in order to authenticate the user.

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Introducing Private Click Measurement, PCM

Introducing Private Click Measurement, PCM

This blog post covers a new feature called Private Click Measurement, or PCM, for measuring ad clicks across websites and from iOS apps to websites.

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CNAME Cloaking and Bounce Tracking Defense

CNAME Cloaking and Bounce Tracking Defense

This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in Safari 14 on macOS Big Sur, Catalina, and Mojave, iOS 14, and iPadOS 14 to address our latest discoveries in the industry around tracking.

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App-Bound Domains

App-Bound Domains

Many applications use WKWebView as a convenient way to display websites without requiring users to leave the app, referred to as in-app browsing.

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Full Third-Party Cookie Blocking and More

Full Third-Party Cookie Blocking and More

This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4 and Safari 13.1 on macOS to address our latest discoveries in the industry around tracking.

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Preventing Tracking Prevention Tracking

Preventing Tracking Prevention Tracking

This blog post covers enhancements to Intelligent Tracking Prevention (ITP) included in Safari on iOS and iPadOS 13.3, Safari 13.0.4 on macOS Catalina, Mojave, and High Sierra.

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Intelligent Tracking Prevention 2.3

Intelligent Tracking Prevention 2.3

Note: Read about past updates to this technology in other blog posts about Intelligent Tracking Prevention, the Storage Access API, and ITP Debug Mode.

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